Privacy Policy

1. Overview
Herringbone Strategies, LLC (“Herringbone,” “we,” “us,” or “our”) operates this website, www.herringbonestrategies.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information about visitors to our Site. Our Site may be accessed by users across the United States and internationally, and this Privacy Policy applies to all users regardless of where they are located. By using the Site, you agree to the terms of this Privacy Policy.

2. Information We Collect
We do not collect payment information or sensitive personal data. The types of information we may collect include:
A. Information You Provide Voluntarily
Contact details such as your name, email address, title, or organization if you fill out a form, subscribe to our mailing list, or contact us directly. We use HubSpot to collect and manage information submitted through our online forms.
B. Information Collected Automatically
When you visit our Site, we and our third-party partners automatically collect certain information through cookies and similar technologies. This includes information collected by Google Analytics, such as:
Device information (browser type, operating system, IP address, screen resolution)
Website activity (pages visited, time on page, links clicked, referring URL)
Approximate geographic location (based on IP address)
Aggregated audience and behavior data

3. How We Use the Information
We use collected information to:
Operate, maintain, and improve our website and services
Analyze how visitors engage with our content using Google Analytics
Send you assessment resources, mailing list content, and other communications you have subscribed to receive
Respond to inquiries and communicate with you when you contact us directly
Conduct aggregated analytics for business insights
We do not sell personal data.

4. Advertising, Remarketing, and Audience Segments
We do not currently run paid advertising campaigns or remarketing programs. We may in the future use platforms such as Google Ads or Meta (Facebook/Instagram) to deliver relevant content and measure campaign effectiveness. If and when we do, we will update this Policy to reflect those practices prior to their implementation.

5. Cookies and Tracking Technologies
Our Site uses first-party and third-party cookies to:
Enable basic site functionality
Conduct analytics on site traffic and performance via Google Analytics
When you first visit our Site, you will see a cookie consent banner that allows you to accept or manage cookies. You can also disable cookies in your browser settings, but some features may not function properly.

6. Categories and Sources of Personal Data
We may collect, or have collected within the past 12 months, various categories of personal information as defined under the California Consumer Privacy Act (CCPA/CPRA). Not all categories are collected for every visitor, but the categories we may collect include:
Identifiers – such as your name, email address, phone number, IP address, or other device identifiers
Device and online activity information – such as browser type, operating system, device type, pages visited, time spent on pages, referring URLs, and interactions with our content
Professional or employment information – such as organization, title, or role if you voluntarily provide it
Inferences – predictions about your interests or preferences based on your interactions with our Site
We collect personal data from the following sources:
Directly from you when you provide information through forms, surveys, or communications
Automatically from your device through cookies, analytics tools, and similar technologies
From service providers and vendors who perform services on our behalf, including HubSpot (form management and email communications) and Google Analytics (site analytics)
From publicly available sources or third-party platforms where permitted by law, including Meta, LinkedIn, YouTube, Google, and Substack

7. Sharing of Information
We may share non-identifying and aggregated information with service providers who help us operate our Site, including:
HubSpot – for form collection, contact management, and email communications
Google Analytics – for website traffic and behavior analysis
We do not sell or rent personal data. Third-party partners may independently collect and process data according to their own privacy policies.

8. Data Retention and Security
We retain analytics and contact data for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law. We use appropriate technical and organizational measures to protect data from unauthorized access, disclosure, alteration, or destruction.

9. Your Choices and Rights
Depending on your location, you may have rights to:
Access or request deletion of personal data we hold about you
Opt out of analytics tracking
Adjust cookie preferences at any time
Unsubscribe from our mailing list at any time using the unsubscribe link included in any email we send
To exercise these rights, contact us at info@herringbonestrategies.com.
You may also opt out of Google Analytics data collection here: https://tools.google.com/dlpage/gaoptout

10. Special Rights for California Residents
California residents have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These include:
Right to Know: The right to know what personal information a business collects about you and how it is used and shared.
Right to Delete: The right to request deletion of personal information collected from you.
Right to Opt Out of Sale or Sharing: The right to direct a business not to sell or share your personal information for cross-context behavioral advertising.
Right to Correct: The right to correct inaccurate personal information a business holds.
Right to Limit Use of Sensitive Personal Information: The right to limit the use and disclosure of sensitive personal information.
Right to Non-Discrimination: The right to be free from discrimination for exercising any of these rights.
To exercise these rights, please contact us using the details in the Contact Us section below.

11. International Access and Transfers
Herringbone Strategies is based in Washington State, United States. If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S. or other jurisdictions that may not have equivalent data protection laws.

12. Children’s Privacy
Our Site and services are intended for general audiences and are not directed to children under 13. We do not knowingly collect or store personal data from children. If we learn we have collected data from a child under 13, we will delete it promptly.

13. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. When we make material changes, we will update the “Effective Date” and post the revised Policy on this page.

14. Contact Us
If you have any questions or requests related to this Privacy Policy or our data practices, please contact us at:
Herringbone Strategies, LLC
3450 Edith Ave
Enumclaw, WA, 98022
info@herringbonestrategies.com