Effective Date: Oct. 22, 2025
Last Updated: Oct. 22, 2025
1. Overview
Herringbone Strategies, LLC (“Herringbone,” “we,” “us,” or “our”) operates this website, www.herringbonestrategies.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect information about visitors to our Site. Our Site may be accessed by users across the United States and internationally, and this Privacy Policy applies to all users regardless of where they are located. By using the Site, you agree to the terms of this Privacy Policy.
2. Information We Collect
We do not collect payment information or sensitive personal data. The types of information we may collect include:
A. Information You Provide Voluntarily
Contact details such as your name, email address, or organization if you fill out a form, subscribe to updates, or contact us directly.
B. Information Collected Automatically
When you visit our Site, we and our third-party partners automatically collect certain information through cookies, pixels, and similar technologies. This may include:
- Device information (browser type, operating system, IP address, screen resolution)
- Website activity (pages visited, time on page, links clicked, referring URL)
- Approximate geographic location (based on IP address)
- Interest or demographic data inferred from site behavior or third-party platforms
3. How We Use the Information
We use collected information to:
- Operate, maintain, and improve our website and services
- Analyze how visitors engage with our content
- Build audience segments for advertising and remarketing
- Deliver and measure digital ads tailored to visitor interests
- Conduct aggregated analytics for business insights
- Communicate with you when you contact us directly
We do not sell personal data.
4. Advertising, Remarketing, and Audience Segments
We use advertising and analytics platforms such as Google Ads and Meta (Facebook/Instagram) to deliver relevant ads and measure campaign effectiveness.
- These platforms may collect information about your activity on this Site and other websites using cookies, device identifiers, or similar technologies.
- We may use that information to show you ads on other websites or apps (“remarketing”).
- We may also create audience segments (for example, users who viewed certain pages or spent time on the Site) for targeted advertising.
- Any data uploaded for audience targeting (such as email addresses) is hashed before transmission and used only in accordance with platform policies.
You can learn more about how Google uses data here: https://policies.google.com/technologies/ads
You can manage your ad settings or opt out of personalized advertising:
https://adssettings.google.com/
https://optout.networkadvertising.org/
5. Cookies and Tracking Technologies
Our Site uses first-party and third-party cookies to:
- Enable basic site functionality
- Conduct analytics on site traffic and performance
- Support advertising and remarketing efforts
When you first visit our Site, you will see a cookie consent banner that allows you to accept or manage cookies. You can also disable cookies in your browser settings, but some features may not function properly.
6. Categories and Sources of Personal Data
We may collect, or have collected within the past 12 months, various categories of personal information as defined under the California Consumer Privacy Act (CCPA/CPRA). Not all categories are collected for every visitor, but the categories we may collect include:
- Identifiers – such as your name, email address, phone number, IP address or other device identifiers.
- Device and online activity information – such as browser type, operating system, device type, pages visited, time spent on pages, referring URLs and interactions with our content.
- Professional or employment information – such as company, title or role if you voluntarily provide it.
- Inferences – predictions about your interests or preferences based on your interactions with our Site.
We collect personal data from various sources, including:
- Directly from you when you provide information through forms, surveys or communications.
- Automatically from your device through cookies, pixel tags, analytics tools and similar technologies.
- From service providers and vendors who perform services on our behalf (e.g., analytics or marketing partners).
- From publicly available sources or third-party platforms (such as social media networks) where permitted by law: Meta, LinkedIn, YouTube, Google, TikTok, Substack
7. Sharing of Information
We may share non-identifying and aggregated information with service providers or partners who help us operate our Site or deliver advertising. We do not sell or rent personal data. Third-party partners (e.g., analytics or ad networks) may independently collect and process data according to their own privacy policies.
8. Data Retention and Security
We retain analytics and advertising data for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required by law. We use appropriate technical and organizational measures to protect data from unauthorized access, disclosure, alteration, or destruction.
9. Your Choices and Rights
Depending on your location, you may have rights to:
- Access or request deletion of personal data we hold about you
- Opt out of targeted advertising or analytics tracking
- Adjust cookie preferences at any time
To exercise these rights, contact us at info@herringbonestrategies.com. You may also use the opt-out links provided above for ad platforms.
10. Special Rights for California Residents
California residents have specific rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). These include:
- Right to Know: The right to know what personal information a business collects about you and how it is used and shared (Frequently Asked Questions (FAQs) – California Privacy Protection Agency (CPPA)).
- Right to Delete: The right to request deletion of personal information collected from you (Frequently Asked Questions (FAQs) – California Privacy Protection Agency (CPPA)).
- Right to Opt Out of Sale or Sharing: The right to direct a business not to sell or share your personal information for cross‑context behavioral advertising (Frequently Asked Questions (FAQs) – California Privacy Protection Agency (CPPA), California Consumer Privacy Act (CCPA) – EPIC – Electronic Privacy Information Center).
- Right to Correct: The right to correct inaccurate personal information a business holds (Frequently Asked Questions (FAQs) – California Privacy Protection Agency (CPPA)).
- Right to Limit Use of Sensitive Personal Information: The right to limit the use and disclosure of sensitive personal information (Frequently Asked Questions (FAQs) – California Privacy Protection Agency (CPPA)).
- Right to Non‑Discrimination: The right to be free from discrimination for exercising any of these rights (Frequently Asked Questions (FAQs) – California Privacy Protection Agency (CPPA)).
To exercise these rights, please contact us using the details in the “Contact Us” section. We will verify and respond to requests as required by California law.
11. International Access and Transfers
Herringbone Strategies is based in the United States, with primary operations in Wyoming and Washington state. If you access the Site from outside the U.S., your information may be transferred to and processed in the U.S. or other jurisdictions that may not have equivalent data protection laws.
12. Children’s Privacy
Our Site and services are intended for general audiences and are not directed to children under 13. We do not knowingly collect or store personal data from children. If we learn we have collected data from a child under 13, we will delete it promptly.
13. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or applicable laws. When we make material changes, we will update the “Effective Date” and post the revised Policy on this page.
14. Contact Us
If you have any questions or requests related to this Privacy Policy or our data practices, please contact us at:
Herringbone Strategies, LLC
30 N Gould St Ste N
Sheridan, WY 82801
info@herringbonestrategies.com